{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd135a6b3-7139-4dde-881e-28e9722d225f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Shelia Steinmark: Experiential Marketing Is More Than Pretty Pictures.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d135a6b3-7139-4dde-881e-28e9722d225f\"></iframe>","title":"Shelia Steinmark: Experiential Marketing Is More Than Pretty Pictures.","description":"An effective experiential marketing program is more than pretty pictures.  Shelia Steinmark of MOGXP. She recommends creating a throughput model and using that to determine your tactics. The model should address how many people you\u2019re going to touch, how you\u2019re going to touch them, what type of engagement you\u2019re going to offer, and the value of your program.  Email jay.kingley@centricityb2b.com to learn more about Centricity and the Best Kept Secret show.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d04df88f-e6ed-4b97-818e-689335814117/OrrqeWKtYlF3Lsv90mE4qPeX.png"}