{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd24e418f-2efb-4c90-8321-76c5c1ac4cf8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to Maximize Your Consulting Firm's Profitability with Marcel Petitpas: Podcast #308\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d24e418f-2efb-4c90-8321-76c5c1ac4cf8\"></iframe>","title":"How to Maximize Your Consulting Firm's Profitability with Marcel Petitpas: Podcast #308","description":"How do you maximize your consulting firm\u2019s profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by\u00a0Marcel Petitpas\u00a0who is the Cofounder and CEO of\u00a0Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies. His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo among many others.\n\nIn this episode, you\u2019ll learn how to:\n\nUtilize cold emails to expand your network while strengthening both professional relationships and outreach skills.\n\nFind holes in your business to service your customers more effectively.\n\nLeverage content to grow your pipeline.\n\nComprehend your gross margin to facilitate the growth of your firm.\n\nEmploy Marcel\u2019s formula for pricing your products or services and improve your gross margin.\n\nForecast the ideal time to add talent to your team.\n\n\nResources Mentioned:\n\nTime Tracking Software for your business\n\nMarcel\u2019s Company\n\n\nIn this conversation, Marcel emphasizes the challenges surrounding scaling your consultancy and why so many consultants struggle to scale. You will also learn how to utilize cold emails to expand your network while strengthening both your professional relationships and outreach skills, how to find holes in your business to service your customers more effectively, how to leverage content to grow your pipeline, how to comprehend your gross margin to facilitate the growth of your firm, how to employ Marcel\u2019s formula for pricing your products or services, and how to forecast the ideal time to add talent to your team, plus so much more. There is so much to learn from this wide-ranging discussion. Tune in!\n\nLove the show?\u00a0Subscribe, rate, review, and share!\u00a0https://www.consultingsuccess.com/podcast","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/94e17049-3793-43bd-9a9f-213b35c962b8/v7GEx1uO6gYC58DMZXFsuKtm.png"}