{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd2abbfbd-fac7-4f19-96f9-fe24ef2fe156","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why do companies make pricing mistake\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d2abbfbd-fac7-4f19-96f9-fe24ef2fe156\"></iframe>","title":"Why do companies make pricing mistake","description":"In this episode of BizBlend podcast, host Rima interviews Per \u201cThe Price Whisperer\u201d Sjofors, a pricing expert. Per shares his journey from running companies in Europe and the US to becoming a pricing consultant. He emphasizes the importance of pricing research, which involves understanding market willingness to pay rather than just competitor prices. Per has developed a process for successful pricing experiments, helping companies increase sales and profitability. He also discusses his book, \u201cThe Price Whisperer: A Holistic Approach to Pricing Power,\u201d which outlines strategies for effective pricing and business growth.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/034f2827-a471-4c6e-90ef-e9b38c0c7467/8d06f61b10a4bc0caeb32f9bb324d4bc.jpg"}