{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd2c554e5-43bc-45cd-9c51-328654daedb1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 054: The Barber's Brief - January 18, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d2c554e5-43bc-45cd-9c51-328654daedb1\"></iframe>","title":"SBP 054: The Barber's Brief - January 18, 2024","description":"Welcome back to another episode of The Barber\u2019s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.\n\nWe hope you enjoy the show! \n\nOur Hosts:\nFollow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060\nGet in touch with our hosts:\nMarc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060\n\nIn the News: Marketing / Business Headlines\n\nSolo Fires CEO after Marketing Misstep\nhttps://thedaily.outdoorretailer.com/news/people/solo-brands-names-new-ceo-after-snoop-marketing-whiff/\nMarketing Dive: How generative AI could solve the cookie deprecation puzzle in 2024 \nhttps://www.marketingdive.com/news/death-cookie-deprecation-generative-ai-marketing-prediction/704240/\nTechcrunch: How Amazon Is Using AI to Help Customers Find a Better Fit\nhttps://techcrunch.com/2024/01/08/amazon-turns-to-ai-to-help-customers-find-clothes-that-fit-when-shopping-online/\nMarketing Mag (AUS): Yahoo offers advertisers a glimpse into the cookieless reality\nhttps://www.marketingmag.com.au/featured/yahoo-offers-advertisers-glimpse-into-cookieless-reality/\nCBC.ca: Canadian Big Banks Making Misleading Claims on Sustainability\nhttps://www.cbc.ca/news/business/sustainable-finance-complaint-1.7078254\nMore About Advertising: Brand Character Beat Celebs in Super Bowl ads Says System 1\nhttps://www.moreaboutadvertising.com/2024/01/brand-characters-beat-celebs-in-super-bowl-ads-says-system1/\n\nMarketing Moment: A Marketing Case Study\nShrinkflation is a thing, and one grocery store is doing something about it.\nFrance is unusual in Europe in that it strongly regulates the retail sector, forcing supermarkets to negotiate prices only once a year with food and drink producers, in an attempt to protect its farm industry. Having said that, To put pressure on their suppliers, the French grocer has taken matters into their own hands. By putting shelf labels on products that had shrunk in size but increased in price. \n\nLinks:\nhttps://economictimes.indiatimes.com/news/international/business/carrefour-pulls-pepsico-products-over-price-hikes/articleshow/106567815.cms\nhttps://www.forbes.com/sites/danpontefract/2024/01/04/carrefour-drops-pepsi-products-continues-its-purpose-leadership/\nhttps://www.theguardian.com/business/2023/sep/14/carrefour-puts-shrinkflation-price-warnings-on-food-to-shame-brands \n\nWhere to Listen:\nApple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324\nSpotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060\nGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC\nYoutube: https://www.youtube.com/@sleepingbarberpodcast\n\n\n\n\n\u00a9 2024 Sleeping Barber\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5173558c-cc67-4939-9d6c-e062372deec1/21697713-1705554866080-e5598801fb798.jpg"}