{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd312dcc2-71f7-4b48-972c-7caeca9d40a5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep. 6: How to Pivot Your Message in Times of Civil & Social Unrest\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d312dcc2-71f7-4b48-972c-7caeca9d40a5\"></iframe>","title":"Ep. 6: How to Pivot Your Message in Times of Civil & Social Unrest","description":"Episode 6: How to Pivot Your Message in Times of Social & Civil Unrest\n\nFor the sixth episode of the Cocktails & Content Creation Podcast, we\u2019re talking about how to pivot your message in times of social unrest. When Covid-19 hit, so many businesses had to find a new way to market their product and services - but more importantly, they had to learn ways to help their communities. We\u2019ll be discussing how we can try to be sympathetic and delicate during times like the pandemic and major political events with Lauren Perna, communications specialist and digital marketer.\n\nIn our sixth episode you\u2019ll learn:\n\n- How the wrong message during times like the pandemic can send a business owner into ruin\n- How small businesses and entrepreneurs can address the civil and social unrest in a way that feels authentic but doesn't jeopardize their life's work\n- Why sometimes your best bet is to ask their audience how they\u2019re doing and how you can do that in a way that is true to your brand","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ca1a27f3-b99d-4fe5-9166-5bdd6d7bd858/EjZ4DHeWCmwOP-VhXiPQX-_f.jpg"}