{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd370ead2-4a7e-46bd-9a55-2c0995c5ab93","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep 264: Storytelling as a Strategy with Max Gerson\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d370ead2-4a7e-46bd-9a55-2c0995c5ab93\"></iframe>","title":"Ep 264: Storytelling as a Strategy with Max Gerson","description":"Bringing clients to the right destination requires more than just a map. Max's expertise lies in his ability to tell stories of his own experiences and create an organized system out of them. With this knowledge, he empowers those around him on their journey towards success.\n\nIf there's one thing to remember when it comes to successful branding, never forget the people who are loyal to you. Captivating and nourishing your customer base is critical \u2014 if they leave, so could all that you've built up over time. Listen to Max to know the biggest threat to any brand.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a44ac431-49b0-4a53-9995-3b23de7b8e98/AvuNFga5Wye_rcnlczRYyoRI.jpg"}