{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd391293f-a1a3-4890-9161-c87280f5381e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The Pricing Mistake That's Costing You Thousands Every Year","description":"You were booked. You were busy. Clients were happy. But when you look at the actual numbers from your mini sessions, the income doesn't match the effort. That gap between how hard you worked and what landed in your bank account is not in your head. It's one of the most common mini session pricing mistakes in photography, and it has a very specific cause.\n\nMost photographers who are underpricing their minis aren't off by $10 or $20. They're $75 to $150 below what their market would bear, what their work is worth, and what their cost of doing business requires. When you multiply that across every slot you sell in a year, you're looking at $1,800 to $3,600 walking out the door.\n\nIn this episode, Rebecca Rice breaks down the real math behind mini session pricing mistakes and introduces the pricing ratio framework. Your mini session price doesn't exist in isolation. It lives in relationship to your full-session pricing, and if that ratio is off, you end up cannibalizing your own calendar. Rebecca walks through how to check that ratio, what happens when minis are priced too close to full sessions, and the three steps to fix it this week.\n\nShe also gets honest about the real reason photographers stay underpriced. It's almost never about not knowing the math. It's fear. Fear of losing bookings, fear of seeming too expensive, fear of charging what you're actually worth. Rebecca has been there, and she has thoughts.\n\nYou'll leave this episode knowing exactly where your pricing gap is and how to close it. Read the full post and grab the free $3K Mini Sessions Blueprint at rebeccaricephoto.com/mini-session-pricing-mistakes.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9a77189e-6706-4276-a325-e009c3f0d60c/family-photography-business-podcast-1.png"}