{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd4a773f5-4b59-46ec-a6df-cdb56e2d6ed1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Wax Lyrical | Carlsberg's 'probably not the best beer' campaign, Audi and BBH, TK Maxx and Skoda\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d4a773f5-4b59-46ec-a6df-cdb56e2d6ed1\"></iframe>","title":"Wax Lyrical | Carlsberg's 'probably not the best beer' campaign, Audi and BBH, TK Maxx and Skoda","description":"In this episode the team discuss Carlsberg\u2019s brave decision to admit their lager probably wasn\u2019t the best; whether agencies should boycott Audi\u2019s advertising pitch after a seemingly exemplary 40-year tenure with BBH; and how marketers can ensure their brands play a meaningful role in the circular economy, with examples from Adidas and Mercedes. Plus the team discuss new ads from both TK Maxx and Skoda.\n\n-----------------\nhttps://www.marketingweek.com/2019/04/15/carlsberg-overhauls-brand-and-beer/\nhttps://www.thedrum.com/news/2019/04/12/audi-puts-uk-ad-account-under-review-procurement-takes-the-lead\nhttps://www.greenbiz.com/article/adidas-and-mainstreaming-circular-economy\nhttps://www.campaignlive.co.uk/article/tk-maxx-the-right-way-wieden-kennedy-london/1582647\nhttps://www.campaignlive.co.uk/article/skoda-ive-gotta-me-fallon-london/1582455\n-----------------------------------------\nLearn more about the team at Wax/On and their work here www.wearewaxon.com/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d7f33b90-15b4-4684-9294-acbafe8f1d93/artworks-000528978831-7ksjps-t3000x3000.jpg"}