{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd5c7e6d4-ac7a-4370-b909-65a4e8012402","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Decoding Business Endurance: Secrets for Long-Term Digital Success","description":"In the season finale, Daniel Saks is joined by Renee Bergeron, General Manager of AppSmart to reflect on Decoding Digital season one. They discuss key insights and lessons learned from some of the great tech minds, business leaders and digital transformation experts featured in the season. Listen to hear Daniel\u2019s take on why endurance is vital to survival, how to effectively drive digital transformation, and what really makes a digital hero.\n\nPress play to hear Daniel Saks\u2019 thoughts on\u2026\n\nThe Problem with Complexity\n\n\u201cSteve Jobs said \u2018simplicity is the ultimate sophistication.\u2019 Especially in B2B business and digital enterprises today, it's so easy to add scope creep and to talk about all the features and the underlying capabilities and to drive a lot of complexity, not only into your marketing message, but into the way you operate. It's super, super difficult to break things down and make them simple and intuitive.\u201d\n\nBuilding Trust\n\n\u201cIt takes a long time to build trust, but only seconds to degrade that trust. In the digital world, building trust is much more difficult, because you don't necessarily always have the human-to-human interaction and experience\u2026 having faces, and names, and experiences behind your brand is super powerful.\u201d\n\nLiving Your Values\n\n\u201cInstead of just being words on a wall, the values can become the way that you hire, the way that you promote, the reason why you let people go... Integrating your values into the fabric of who you are is going to ultimately differentiate values-based cultures from those who aren't and enable you to endure and scale seamlessly in this digital economy.\u201d","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ef3d07f1-2012-4d5f-9b93-eac7d2fa0e13/Lr_VtFgiDyH3vnp3J7odSBSL.png"}