{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd71ec865-a63f-4705-9d69-46c8ada30ac3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"53: Why, when, and how to trademark your business name\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d71ec865-a63f-4705-9d69-46c8ada30ac3\"></iframe>","title":"53: Why, when, and how to trademark your business name","description":"Building a brand takes a heck of a lot of work. It\u2019s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more.\u00a0 It\u2019s smart for you to want to protect that! \n\nThat\u2019s where that tiny little \u2018R\u2019 icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, we\u2019re talking all about what a trademark is, why you would register one, and how to get your hands on one if you decide that a trademark is the way to go for you.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3272647f-d610-486a-81a8-d2b161ce4f4f/byp-artwork-2023-2.jpg"}