{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd735345c-dbf9-4c4e-a09d-3d1650a1568f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"LTM 117: Refurbished, Retail, Reach - How MediaMarktSaturn is reinventing its Marketplace\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d735345c-dbf9-4c4e-a09d-3d1650a1568f\"></iframe>","title":"LTM 117: Refurbished, Retail, Reach - How MediaMarktSaturn is reinventing its Marketplace","description":"<p>&quot;E-commerce isn\u2019t complex.&quot;<strong> </strong>A bold statement \u2013 especially coming from the Vice President Marketplace at MediaMarktSaturn. But Christian Kollesch means it. In this episode, he explains what\u2019s behind it: the strategic repositioning of the MediaMarktSaturn marketplace, the expansion into new verticals like DIY and Baby &amp; Kids, and the ambitious goal to become Europe\u2019s leading platform for refurbished electronics. He also shares how this transformation is being executed \u2013 with hands-on seller support, access to first-party data, and unique services such as Space-as-a-Service. Last but not least, he talks about the marketplace\u2019s international rollout, which is recently live in Belgium and Poland and will soon expand to Turkey and Hungary, all while tripling GMV within just one year. For more Information: https://faq.mediamarkt.de/app/answers/detail/a_id/17006/~/was-ist-der-mediamarkt-marketplace%3F</p><p>\u00a0<strong>Chapters</strong></p><p>00:00 Introduction to MediaMarkt&#39;s Marketplace Expansion</p><p>05:50 The Shift in Marketplace Strategy</p><p>10:06 Marketplace Growth and Performance Metrics</p><p>14:00 Seller Dynamics and Quality Management</p><p>17:01 Competitive Pricing and Seller Advantages</p><p>21:19 Marketplace Strategy and Seller Support</p><p>25:06 Expanding into New Vertical Categories</p><p>28:24 Brand Integrity and Customer Expectations</p><p>30:00 Onboarding Process for Sellers</p><p>32:46 Quality Control and Seller Performance</p><p>35:34 Vision for Refurbished Products Market</p><p><br></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7204663f-4c29-40e0-b072-f095072d79d0/40034894-1750790189357-45af70c52b95d.jpg"}