{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd74a1d24-98f3-457a-a03b-9f250d036fa2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 120: Creative Briefs That Don't Suck. With Pieter-Paul von Weiler and Matt Davies.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d74a1d24-98f3-457a-a03b-9f250d036fa2\"></iframe>","title":"SBP 120: Creative Briefs That Don't Suck. With Pieter-Paul von Weiler and Matt Davies.","description":"<p>In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros sit down with Pieter-Paul and Matt Davies from BetterBriefs to talk about one of marketing\u2019s most overlooked tools: the creative brief. </p><p>From common pitfalls to practical fixes, they explore why so many briefs miss the mark \u2014 and what marketers and agencies can do to write ones that actually drive great work. Expect candid insights, real-world challenges, and a few strong opinions on what it takes to brief better.</p><p><br></p><p>Enjoy the show!</p><p><br></p><p>Our Guests:</p><p>Pieter-Paul von Weiler https://www.linkedin.com/in/pieterpaulvonweiler/ </p><p>Matt Davies https://www.linkedin.com/in/matt-davies-a7570433/ </p><p>Founders of Better Briefs</p><p>former creative agency strategists</p><p>Won a couple of Grand Effies and IPA Effectiveness Award</p><p>Now they help brands create better briefs that inspire more effective work</p><p><br></p><p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p><p><br></p><p>Get in touch with our hosts:</p><p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p><p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p><p><br></p><p>Chapters\u00a0</p><p>00:00 The Importance of Creative Briefs</p><p>07:11 Understanding the Briefing Process</p><p>13:59 Challenges in Brief Writing</p><p>20:48 The Role of Strategy in Briefs</p><p>28:12 Evaluating Ideas and Creativity</p><p>34:56 The Cost of Poor Briefs</p><p>43:47 The Power of Partnership in Marketing</p><p>48:24 The Importance of Training and Communication</p><p>52:01 Navigating the Briefing Process</p><p>55:07 The Human Element in Creative Work</p><p>58:43 Optimizing Creative Processes</p><p>01:01:12 The Role of AI in Marketing</p><p>01:05:10 Post Pod with V &amp; Marc</p><p><br></p><p>Background Research &amp; Links:</p><p>Better Breifs https://www.betterbriefs.com/the-betterideas-project</p><p><br></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c77ee222-a704-4eab-bacd-de00117f00a9/21697713-1746668983550-3cb47c6afd07.jpg"}