{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd7f8b494-ac91-470e-8863-ed8a74c3baa2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d7f8b494-ac91-470e-8863-ed8a74c3baa2\"></iframe>","title":"Ep. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING","description":"In this week's episode of \"Do This, Not That\", host Jay Schwedelson tackles a marketing question about sending \"goodbye\" emails to re-engage inactive email list subscribers.   You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.  Best Moments:  (01:36) Sending \"goodbye\" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average  (04:03) These emails work well...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg"}