{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd80fb172-763e-40b2-9721-42ad87a74075","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Kevin McKenzie \u2013 A.I. and the Future of Home Improvement Marketing\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d80fb172-763e-40b2-9721-42ad87a74075\"></iframe>","title":"Kevin McKenzie \u2013 A.I. and the Future of Home Improvement Marketing","description":"Traditional marketing praises door-to-door sales, traditional advertising channels like radio and flyers, and a high quantity of leads. Modern marketing leverages social media, search engines, and customer data to find the best leads, advertise at the right time, and tailor copy for any audience. The real hero of modern marketing is data collected from user actions and curated for the algorithm. We have more information than ever from potential customers but sifting through it is tedious. With the advent of A.I for business, we can discover surprising connections, generate ads, and serve them precisely at the optimal time.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5393fb2d-4d05-4204-833a-1644e78564f6/kevin-mckenzie-episode-artwork-construction-disruption.jpg"}