{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd8268635-3b71-4202-a8c7-a9415512aa9f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 013: Creating Great (Strategy) Choices, with Jennifer Riel \" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d8268635-3b71-4202-a8c7-a9415512aa9f\"></iframe>","title":"SBP 013: Creating Great (Strategy) Choices, with Jennifer Riel ","description":"After a small summer break, we are back to kick off the year's second half with a great guest lineup. In this week's episode, we welcome Jennifer Riel, Partner and Head of Strategy at IDEO, and co-author of Creating Great Choices. We discuss the similarities between Design Thinking and Integrative Thinking and when to use each model. We also touch on the importance of decoupling ideas from the person and get into a case study of the integrative thinking process: Brand Building v. Short Term ROAS. This episode is definitely worth the listen!\nEnjoy the show!\n____________\nOur Guest:\nFollow Jennifer Riel on LinkedIn: https://www.linkedin.com/in/nicole-hartnett/.\nIDEO Profile: https://www.ideo.com/people/jennifer-riel\nIDEO: https://cantwait.ideo.com/\n____________\nThe Sleeping Barber Podcast:\nFollow our updates here: https://www.linkedin.com/company/sleeping-barber/\nGet in touch with our hosts:\nMarc Binkley: https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: https://www.linkedin.com/in/vassilisdouros/\n____________\nLiterature:\nCreating Great Choices: https://www.amazon.ca/Creating-Great-Choices-Integrative-Thinking/dp/1633692965/\nTEDx Talk; The Importance of Being Wrong: https://www.youtube.com/watch?v=o_suhntFmqY\u00a0\nHarvard Business Review:\u00a0\n\n The One Thing you Need to Know About Managing Functions\n Transcending Either or Decision Making\n\n____________\nTimestamps:\n\n 0:45 - Intro to Jennifer & using integrative thinking to create great choices\n 2:30 - Similarities between Design Thinking and Integrative Thinking\n  7:48 - When to use each thinking model\n  9:30 - The fundamental question for strategy\n  12:30 - Why do we need to make time for creating great choices\n  18:52 - How incentives influence our decisions\n  23:55 - The cost of failure changes over time\n  26:45 - How to engage with other people\n  29:08 - Why we should decouple people from ideas\n  33:20 - What leaders and executives can learn from kids and Jay Z\n  39:06 - No judgement: IDEO's rule for brainstorming\n  40:37 - Why creativity (not artistry) is essential in decision making\n  43:24 - How to know when to use integrative thinking\n  49:54 - A case study of the integrative thinking process: Brand Building v. Short Term ROAS\n  1:07:49 - How to find out more about Jennifer\n  1:08:32 - Post Pod discussion with V and Marc\n\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/6d3e7fad-4565-4194-ac5d-0ea4166b9884/21697713-1663167941201-cd1b2dfd2439a.jpg"}