{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd945f835-b8b2-4fe6-871e-079f8d509486","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"13: Is ABM just good B2B marketing? with Declan Mulkeen, CMO @strategicabm\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/d945f835-b8b2-4fe6-871e-079f8d509486\"></iframe>","title":"13: Is ABM just good B2B marketing? with Declan Mulkeen, CMO @strategicabm","description":"Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM, \u00a0how to measure success with ABM, the typical set up for ABM execution and more.\n\n--- \n\nSend in a voice message: https://anchor.fm/cognism/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/81f3730f-edba-46bb-afb2-0d04fd9a3f7c/8148576-1623190543928-000575b3a3c3a-square-big.jpg"}