{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd9e025b9-2262-4726-8d3d-a021b9566827","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Episode 58: Geralin Thomas","description":"This week Shannon and Janine sit down with Geralin Thomas of Metropolitan Organizing in Cary, N.C., a rock star in the organizing world. She's not only famous for many appearances on the Hoarders tv show, she's known for her generosity in sharing her business acumen with other organizers (including Janine).\n\nGeralin is a business coach for entrepreneurs, particularly professional organizers, and in this episode we talk with Geralin about the challenges people face when starting a business. And, yes, perfectionism can be one of those challenges!\n\nBe prepared for a lot of laughter.\n\nDiscussion topics include:\n\n\u2022 How perfectionism can show up when starting a business\n\u2022 The perfectionism/procrastination relationship\n\u2022 Geralin\u2019s emphasis in branding and marketing with her coaching clients\n\u2022 How what you say, how you say it and your processes are all part of your branding\n\u2022 How people can get perfectionistic about branding\n\u2022 Geralin\u2019s advice on how to pay attention to details without getting mired in them (hint: Know thyself)\n\u2022 Having a specific\u2014and consistent\u2014point of view in your branding\n\u2022 The importance of being authentic in branding and marketing\n\u2022 Advice for starting points at the very beginning of a business\n\u2022 Some thoughts on choosing a business name\n\u2022 The things we\u2019ve regretted in our businesses\n\u2022 The prospects of drinking alcohol while recording (or listening to) the podcast\n\u2022 Geralin's favorite Getting to Good Enough moment\n\nVisit the show notes at www.gettingtogoodenough.com for lots of links!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cd2e0d56-1e2f-481a-8571-c4663350c6a6/648i5bBT0OJL-jqDq5kKTfH1.png"}