{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fd9e3825a-3b22-4fbc-9cfc-42c7166b359a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"299 - What To Do When Your Membership Topic Has a Natural 'End Date'","description":"What if your membership has a natural end date? While no membership will last forever, some hit a natural point where members drop off. \n\nThis doesn\u2019t necessarily mean the content was bad or you did anything wrong. That\u2019s a whole other story. Sometimes members get everything they need and simply don\u2019t need to remain a member. \n\nFor example, if you have a membership site for helping people pass a driving test, that has a natural end date. After they pass, they probably won\u2019t need your content anymore. \n\nSo, what can you do? Do you just accept it, or do you fight to keep these members? \n\nIn this episode, I discuss some of the tactics you can use to retain members, but also some alternatives and different ways of looking at it. \n\nIf you\u2019ve been scratching your head trying to come up with a solution, give this episode a listen, and hopefully, it\u2019ll give you some fresh ideas to try out. \n\nEssential Learning Points:\n\n*Why you need to question whether the membership model is right for you\n*How you can extend the scope of your content to maximize interest\n*Why retaining members isn\u2019t always the right move\n*How a natural end date could actually be a good thing\n*The most important metric to know in a membership business.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}