{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fda4490ac-0c18-4fd6-b0aa-3935a682d2e1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 094: The Barber's Brief - October 24, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/da4490ac-0c18-4fd6-b0aa-3935a682d2e1\"></iframe>","title":"SBP 094: The Barber's Brief - October 24, 2024","description":"<p>Welcome to another episode of The Barber\u2019s Brief! </p>\n<p>Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.\nEnjoy the show!\n\nFollow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060\nGet in touch with our hosts:\nMarc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060\n\n<strong>Timestamps:</strong>\n00:00 Introduction\n02:15 In-house vs. Downtown Agencies: Cost Savings or Misconception?\n06:55 Just do it! Brand Name Lessons from Nike's Troubles!\n13:19 Dom P\u00e9rignon perfectly demonstrates the appeal of scarcity.\n19:25 Great Whitepaper from Mailchimp - How to Grow Your Brand\n22:58 Marketing Moment: Insights from Adweek 2024 \n32:13 Ad of the Week\n\n<strong>In the News links:</strong>\n\nIn-house vs. Downtown Agencies:\nhttps://www.linkedin.com/feed/update/urn:li:activity:7253289716513431553/ </p>\n<p>\nBrand Name Lessons from Nike's Troubles!\nhttps://aswathdamodaran.blogspot.com/2024/10/just-do-it-brand-name-lessons-from.html\n\nDom P\u00e9rignon perfectly demonstrates the appeal of scarcity\nhttps://www.marketingweek.com/ritson-dom-perignon-appeal-scarcity/ \n\nWhitepaper from Mailchimp: \nhttps://mailchimp.com/resources/how-to-grow-your-brand/\n\n<strong>Marketing Moment: </strong></p>\n<p>Adweek 2024 Key Learnings:\nCTV and Retail Media\nAI\u2019s Role in Advertising\nHarnessing First-Party Data\nOmnichannel and Full-Funnel Strategies\nPrivacy and Regulatory Uncertainty\nDeclining Focus on Social Purpose, DEI and Sustainability\n\n<strong>Ad of the Week</strong>: https://youtu.be/qvFnf2EEd20?feature=shared</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d660136e-4749-451a-911e-9caad02829b4/21697713-1729650801926-9d4759278ae6e.jpg"}