{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdae7ccd5-4c8e-44c7-b3b1-49bfbe9e6ea4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"25: Story Shaping 102: The Secrets of Story Activation\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/dae7ccd5-4c8e-44c7-b3b1-49bfbe9e6ea4\"></iframe>","title":"25: Story Shaping 102: The Secrets of Story Activation","description":"When speaking to an audience, it\u2019s crucial to always elicit a response, maintain engagement, avoid narrative disconnects, and cultivate trust and connection.\n\nIn this episode of the Speaker Driven Business, Jacqueline Nagle explores the concept of story activation. She discusses its value in creating stimulating interactions, forging strong connections, and building credibility as a speaker.\n\nJacqueline shares 12 critical tips for successfully activating your stories. Her key insights include staying true to the Blue Apple, creating space for your audience to lean into your story, and the importance of specificity as you avoid generalisations. She also highlights the value of truth and accuracy in storytelling so you can more effectively land your messages. \n\nIf your aim is to activate a visceral, emotional response in your audience and foster trust and connection through authentic and engaging stories, this episode will equip you with the techniques you need. \n\nTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3836af19-432b-4ef9-8c9d-69ed37e7df07/79811c70-425a-11ef-adad-d34607f59e67.png"}