{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdaecc982-1daa-496b-99ea-7604e4d43816","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 037: The State of Programmatic in Canada. With Ben Wise and Jeremy Freedman.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/daecc982-1daa-496b-99ea-7604e4d43816\"></iframe>","title":"SBP 037: The State of Programmatic in Canada. With Ben Wise and Jeremy Freedman.","description":"<p>Today, we have a thrilling episode in store for you as we engage in a conversation with not just one, but two Heads of Programmatic Media from Google Canada. Joining us are Ben Wise and Jeremy Freedman, and together we discuss the state of programmatic here in Canada. We explore various trends, delve into Google&#39;s privacy sandbox, touch upon the widespread adoption of digital practices within organizations, and much more! This is an episode you won&#39;t want to miss.</p>\n<p><br></p>\n<p>Enjoy the show.</p>\n<p><br></p>\n<p>Our Guests</p>\n<p>------------</p>\n<p>Ben Wise - https://www.linkedin.com/in/benwise1/</p>\n<p>Head of Programmatic Media at Google</p>\n<p>Jeremy Freedman - https://www.linkedin.com/in/thejeremyfreedman/</p>\n<p>Head of Programmatic Media, Agency at Google </p>\n<p><br></p>\n<p>Our Hosts</p>\n<p>-----------</p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts: </p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/ </p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br></p>\n<p>Podcast Literature</p>\n<p>--------------------</p>\n<p>Understanding Programmatic - Think With Google </p>\n<p>https://www.thinkwithgoogle.com/intl/en-145/marketing-strategies/automation/what-programmatic-and-why-everyone-talking-about-it/</p>\n<p><br></p>\n<p>Programmatic analysis tools | BigQuery | Google Cloud</p>\n<p>https://www.thinkwithgoogle.com/intl/en-145/marketing-strategies/automation/what-programmatic-and-why-everyone-talking-about-it/</p>\n<p><br></p>\n<p>The Future of Programmatic Media in 2023</p>\n<p>https://marketingnewscanada.com/news/the-future-of-programmatic-media-in-2023</p>\n<p><br></p>\n<p>Google\u2019s new prototype AI tool does the writing for you</p>\n<p>https://www.theverge.com/2022/11/2/23435258/google-ai-writing-wordcraft-lamda</p>\n<p><br></p>\n<p>Timestamps</p>\n<p>------------</p>\n<p>0:44 - Introductions </p>\n<p>3:25 - What is programmatic media buying?</p>\n<p>5:40 - Targeting by Geo, Context, Audience and Private Marketplaces </p>\n<p>9:55 - How programmatic media has evolved in Canada</p>\n<p>12:01 - What inventory is available to programmatic media in Canada? </p>\n<p>15:24 - Opportunities with Connected TV (CTV)</p>\n<p>20:36 - How AI enhances media buying and creative placements</p>\n<p>24:46 - Bringing programmatic in-house vs hiring agencies</p>\n<p>27:40 - The right time &amp; risks with bringing programmatic in-house</p>\n<p>31:00 - Replacing people with robots? </p>\n<p>33:03 - Performance measurement &amp; attribution models</p>\n<p>41:40 - Privacy sandboxes and public concerns</p>\n<p>46:03 - Running experiments to create breakthroughs </p>\n<p>50:10 - Factors driving programmatic growth and innovation</p>\n<p>53:20 - Post-pod with V &amp; Marc</p>\n<p><br></p>\n<p>Where to listen</p>\n<p>-----------------</p>\n<p>Apple Podcasts:</p>\n<p>https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 </p>\n<p><br></p>\n<p>Spotify:</p>\n<p>https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060</p>\n<p><br></p>\n<p>Google Podcasts:</p>\n<p>https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&amp;ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC </p>\n<p><br></p>\n<p>Youtube:</p>\n<p>https://www.youtube.com/@sleepingbarberpodcast </p>\n<p><br></p>\n<p><br></p>\n<p>\u00a9 2023 Sleeping Barber</p>\n<p><br></p>\n<p><br></p>\n<p><br></p>\n<p><br></p>\n<p><br></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d6bb2cf6-3f20-4c8a-b476-311f104ae1fa/21697713-1695261995079-6205f15a85b9f.jpg"}