{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdafc0a4c-410d-4503-b645-4a5b9c7e8935","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Visualising your business strategy with Christine Chopyak","description":" On this episode of the podcast I talk to Christine Chopyak, a visual strategist and idea builder from Denver, Colorado.\r\n\n\r\n\r\n\nWe met last year at our Alptitude retreat on Mount Hood in Oregon. She's the author of Picture your Business Strategy, a book that helps you master the principles of \"strategic illustration\", a proven system for visualising ideas.\r\n\n\r\n\r\n\nChristine discovered the power of visual strategy nearly 20 years ago and it\u2019s changed her life and how she relates to people. For her it\u2019s a way to make ideas come alive.\r\n\n\r\n\r\n\nChristine will be joining us at this year\u2019s Summercamp and will be running a workshop for people who want to learn how to use drawing to help them get more clarity for their business.\r\n\n\r\n\r\n\nHere are some nuggets from our conversation:\r\n\n\n Too many thinkers like to hear themselves talk.\r\n\n Designing your week to help you manage your energy\r\n\n When you\u2019re too attached to an idea you can forget what you\u2019re actually trying to do\r\n\n Visual strategy helps you see where you\u2019re going and see where you\u2019ve been in one breath\r\n\n The brain processes images 60 times faster than text\r\n\n In order for your brain to understand an image it only needs to be 30% accurate\r\n\n 80% of the population learn visually\r\n\n From the ages of 0 to 3 we make sense of the world through shape and colour and so we all have the capacity to visualise ideas\r\n\n Prototyping and storyboarding your service or product is the best way to understand your customer. It\u2019s both fun and revealing.\r\n\n The more complicated your business the more important it is to try and visualise it\r\n\n We don\u2019t get to see the diversity of solutions unless we try and visualise them\r\n\n Engaging with your customers and clients using a visual approach can help you uncover what they really need\r\n\n Once we get our ideas on a page we see patterns that we can\u2019t see when we\u2019re in our own heads\r\n\n When you give people a picture they\u2019re not so quick to start editing while they\u2019re much more keen to edit your text\r\n\n Drawing together helps you start building together\r\n\n Doodling helps you listen and retain information better\r\n\n Use word anchors if you feel like you\u2019re not great at drawing\r\n\n Join us at Summercamp to get hands on experience of being a visual strategist\r\n\n\n\r\n\r\n\nFind out more about Christine on her website - www.arlosoul.com\r\n\n\r\n\r\n\nAnd you can email her on info@arlosoul.com.\r\n\n\r\n\r\n\nHer book is available on Amazon and is called Picture Your Business Strategy: Transform Decisions with the Power of Visuals\r\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ce583d47-97e8-41d8-80a6-46f6cfff9dd9/1433674-1584450362687-db6b4085533ec.jpg"}