{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdb6e5f61-30f8-4a5c-b291-744aa56c4fd0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Electric Cars: An Eco-Friendly Future With MyCar","description":"The rise of electric cars is happening across the globe, although Australia is currently lagging behind when it comes to cleaner, greener transport options. However, a recent report funded by\u00a0Jaguar claims two thirds of Australians will have an electric car within the next 10 years. Mark Harrington is a pioneer in eco-friendly business, recognising the potential and untapped market of green transport, by delivering chauffeured or leased hybrid and fully electric cars. In an age of ride sharing and Uber, myCar\u00a0is a door-to-door, on demand, individually tailored service that is set to shake up Adelaide's approach to transport. In today's episode of Be The Drop, Mark describes the challenges of being the first to market.\u00a0Mark discusses why he implements a collaborative approach, and how his adaptability has been critical to allow for future expansion. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The\u00a0Be\u00a0The Drop\u00a0podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here\u00a0for the full interview video, behind the scenes, bloopers & more. CONNECT with us\u00a0on Facebook, follow @be_the_drop on\u00a0Instagram\u00a0or\u00a0Twitter. CONTACT US\u00a0podcast@narrativemarketing.com.au","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/93768a8d-e99d-441b-b154-799bd72bf888/hfy0rmypelqmejq-p04nv9cc.jpg"}