{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdb7af866-556e-4c13-8434-cd8b5f458084","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Wax Lyrical | with Coca-Cola Global Content Excellence Director, Guy Duncan\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/db7af866-556e-4c13-8434-cd8b5f458084\"></iframe>","title":"Wax Lyrical | with Coca-Cola Global Content Excellence Director, Guy Duncan","description":"The Wax/On team are joined by former Coca Cola Global Content Excellence Director Guy Duncan to discuss Coke\u2019s new brand positioning 'better when we\u2019re open', its first new ad campaign, and specifically whether skirting controversy means they\u2019ll fail to engage as effectively with young and opinionated consumers. Guy and Mark take a look back at Coke\u2019s 70-year history of TV advertising. Plus, a new positioning for The Royal Bank of Scotland, and how brands should be making a stand over tabloid intrusion.\n\nhttps://www.marketingweek.com/coca-cola-marketing-brand-purpose/\n\nhttps://www.theguardian.com/business/2020/feb/14/rbs-will-stop-lending-to-energy-firms-without-climate-crisis-plan","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/aee653c9-33e6-4335-a213-d36d6dd65bdf/artworks-szi2oeavzysk4mwg-fip0kw-t3000x3000.jpg"}