{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdba21391-01f9-438f-8a26-ba58a2d878c3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Comment g\u00e9rer efficacement un changement de marque commerciale ?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/dba21391-01f9-438f-8a26-ba58a2d878c3\"></iframe>","title":"Comment g\u00e9rer efficacement un changement de marque commerciale ?","description":"01:00 Pr\u00e9sentation d'Amandine Monteil et de Mobilize Financial Services\n02:30 Contexte du changement de marque et m\u00e9thodologie de travail\n05:37 Orchestration du plan de communication\n07:55 Gestion du changement \u00e0 l'international\n09:37 Cons\u00e9quences dans le ton et style\n10:37 R\u00e9sultats et indicateurs\n12:08 Contribution de l'employee advocacy\n13:30 Trois recommandation pour g\u00e9rer un changement\n15:05 Les s\u00e9ries conseill\u00e9es par Amandine","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2a3f43de-7bae-4bc0-b1cf-76109c5bd37b/8NZFGRmgOqti-NDRYH3Ro49q.jpg"}