{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdc12807a-4996-4dbd-9064-0537eae76816","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Podcast Marketing: Treat Your Show Like a Business\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/dc12807a-4996-4dbd-9064-0537eae76816\"></iframe>","title":"Podcast Marketing: Treat Your Show Like a Business","description":"As a business owner, you think in terms of marketing campaigns. You set goals and outcomes, define messaging and personas. You test, measure, stop, revisit. As podcasters, we're the exact opposite. Here's why when it comes to marketing your podcast, you need to think more like a business.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/595fe5d2-5ece-4eec-b344-914b3ee84fe2/ryxqczovr5u8o2tvdz6o-1me.jpg"}