{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdc8d64a4-c577-45dc-8028-b38a7c242023","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 039: The Barber's Brief - October 5, 2023\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/dc8d64a4-c577-45dc-8028-b38a7c242023\"></iframe>","title":"SBP 039: The Barber's Brief - October 5, 2023","description":"<p>Welcome to the first-ever episode of the &quot;Barber&#39;s Brief.&quot; A bi-weekly segment that focuses on bringing the latest news that caught our attention, but more importantly it will provide a platform to engage with you our listeners.</p>\n<p><br></p>\n<p>We hope that you enjoy it!</p>\n<p><br></p>\n<p>Our Hosts</p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br></p>\n<p>In the News:</p>\n<p>Lululemon &amp; Peloton Deal: </p>\n<p>https://www.cbc.ca/news/business/lululemon-peloton-partner-1.6980800</p>\n<p>Nike Pledges to \u2018stay on the offensive&#39; as it increases focus on demand generation: </p>\n<p>https://business.linkedin.com/marketing-solutions/b2b-institute/making-a-promise-to-the-customer</p>\n<p>Only one in five CMO-CFO relationships are truly collaborative: </p>\n<p>https://www.marketingweek.com/cmo-council-cfo-relationship/</p>\n<p>The New Coke Y3000:</p>\n<p>https://www.inc.com/minda-zetlin/coca-cola-just-did-something-no-company-has-ever-done-heres-how-coke-drinkers-are-reacting.html</p>\n<p>Microsoft debuts a platform to help retailers launch and scale an ad business:</p>\n<p>https://www.marketingdive.com/news/microsoft-retail-media-networks-launch-scale/695344/</p>\n<p>Hornets launch jersey-patch deal with influencer MrBeast:</p>\n<p>https://www.espn.com/nba/story/_/id/38547974/hornets-launch-jersey-patch-deal-influencer-mrbeast</p>\n<p><br></p>\n<p>Our Marketing Moment</p>\n<p>How Lidl uses excess share of voice to boost sales &amp; market share:</p>\n<p>https://www.youtube.com/watch?v=bb-6PCbsdyc&amp;t=325s</p>\n<p><br></p>\n<p>Ad of the Week</p>\n<p>IKEA - The Swedish retailer is stepping away from the picture-perfect catalogue promo this time</p>\n<p>https://www.thedrum.com/news/2023/10/02/ad-the-day-ikea-literally-spills-guts-brutally-honest-campaign</p>\n<p><br></p>\n<p>Where to listen</p>\n<p>Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324</p>\n<p>Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060</p>\n<p>Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&amp;ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC</p>\n<p>Youtube: https://www.youtube.com/@sleepingbarberpodcast</p>\n<p><br></p>\n<p><br></p>\n<p><br></p>\n<p>\u00a9 2023 Sleeping Barber</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cbdfbc2d-f38a-482e-a298-f4bef8f89e96/21697713-1696386766252-70551f36efede.jpg"}