{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdd1a2735-2fe8-4c92-a850-ddc6903c9ee5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The One Simple Strategy To Differentiate Your Practice From Others\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/dd1a2735-2fe8-4c92-a850-ddc6903c9ee5\"></iframe>","title":"The One Simple Strategy To Differentiate Your Practice From Others","description":"\"What Exactly Do You Do?\"\n\nAs a Private Practice physical therapy owner this is a question I get a lot.\n\nIt's a question if you don't know how to answer, can stop you from getting new patients.\n\nToday we're going to talk about a really cool strategy I've found to overcome this.\n\nIn this post, you'll learn how to make yourself stand out from other private practice PTs, how to motivate patients to complete their plan of care, and how to market yourself better so you get higher conversions.\n\n\"Why should I choose your physical therapy practice and services versus going down the street to your competitor?\"\n\nFor those who know anything about Business Strategy, you'll know this as customers basically asking, \"What's your USP?\"\n\nThe usual answer Private Practice PTs come up with are the boring ones, the ones that all other owners say,\n\nWe have high quality care...\nYou get to see the same Physical Therapist every time...\nWe do one on one...\nYou get manual therapy every time that you're in...\n\nFor more visit: http://breakthroughptmarketing.com/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/840cf31d-7cd5-4e37-9719-034cf268ef84/avatars-cohhduopmdn0rncw-l3b1vw-original.jpg"}