{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fddf4817d-1e44-476e-802f-197ee19390a3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"From Pro Hockey to Fitness Empire: Brandon Cullen on Building MADabolic & Owning Your Niche\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ddf4817d-1e44-476e-802f-197ee19390a3\"></iframe>","title":"From Pro Hockey to Fitness Empire: Brandon Cullen on Building MADabolic & Owning Your Niche","description":"&lt;p&gt;In this powerhouse episode of &lt;em&gt;BizBlend&lt;/em&gt;, host Sana sits down with &lt;strong&gt;Brandon Cullen&lt;/strong&gt;, former professional hockey player and founder of &lt;em&gt;&lt;strong&gt;MADabolic&lt;/strong&gt;&lt;/em&gt;, a disruptive strength-focused fitness brand that's rapidly scaling across North America. Brandon shares how his athletic mindset seamlessly transitioned into entrepreneurship, the value of niche branding, and how staying true to a performance-first philosophy helped build a loyal community. From navigating fads to balancing franchise growth without losing the brand soul, Brandon gets candid about what it really takes to scale without compromising excellence. Whether you're a founder, fitness pro, or brand builder\u2014this one\u2019s pure gold.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;About the Guest:&lt;/strong&gt;&lt;br /&gt;Brandon Cullen is the co-founder and Chief Concept Officer at MADabolic, a high-performance strength training gym with over 36 locations. A former pro athlete, Brandon brings elite discipline, sharp strategy, and a no-nonsense approach to fitness and business. His mission? Train everyday people like athletes\u2014and build a franchise that refuses to blend into the noise.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Key Takeaways:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Niching down doesn\u2019t limit growth\u2014it sharpens your strategy.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Branding starts with being exceptional at one thing.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Growth requires clarity: know if you want 100 locations or 1,000.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Franchising success hinges on people, not just playbooks.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Fitness doesn\u2019t need to be fun for everyone\u2014it needs to be right for your ideal client.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Community follows when you lead with product excellence.&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Connect with Brandon Cullen:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;LinkedIn&lt;/strong&gt;: &lt;a href=&quot;https://www.linkedin.com/in/playingguilty&quot; rel=&quot;ugc noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Brandon Cullen&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Website&lt;/strong&gt;: &lt;a href=&quot;https://madabolic.com/&quot; target=&quot;_blank&quot; rel=&quot;ugc noopener noreferrer&quot;&gt;madabolic.com&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;Instagram&lt;/strong&gt;: &lt;a href=&quot;https://www.instagram.com/MADabolic&quot; target=&quot;_blank&quot; rel=&quot;ugc noopener noreferrer&quot;&gt;@MADabolic&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Want to be a guest on &lt;/strong&gt;&lt;em&gt;&lt;strong&gt;BizBlend&lt;/strong&gt;&lt;/em&gt;&lt;strong&gt;? DM on PodMatch:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;DM Me Here: &lt;a href=&quot;https://www.podmatch.com/hostdetailpreview/avik&quot; rel=&quot;ugc noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://www.podmatch.com/hostdetailpreview/avik&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Subscribe To Newsletter: &lt;a href=&quot;https://healthymindbyavik.substack.com/&quot; rel=&quot;ugc noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://healthymindbyavik.substack.com/&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Join Community: &lt;a href=&quot;https://nas.io/healthymind&quot; rel=&quot;ugc noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://nas.io/healthymind&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Stay Tuned And Follow Us!&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;YouTube - &lt;a href=&quot;https://www.youtube.com/@healthymind-healthylife&quot; rel=&quot;ugc noopener noreferrer&quot; target=&quot;_blank&quot;&gt;https://www.youtube.com/@healthymind-healthylife&lt;/a&gt;&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Instagram - &lt;a href=&q","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/36e214f6-f039-4de9-bf1a-80876b7597c6/111df73cb954d9d923bc03ed90a20f69.jpg"}