{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fde6c1dc1-3631-425c-ac88-67b828fe651f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#60: BP Discusses Driving Loyalty in Fuel & Convenience Globally\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/de6c1dc1-3631-425c-ac88-67b828fe651f\"></iframe>","title":"#60: BP Discusses Driving Loyalty in Fuel & Convenience Globally","description":"https://www.bp.com/ (BP) is one of the world&#39;s largest oil companies, operating over 18,700 service stations and running loyalty programmes in over twenty countries worldwide. \r\n\nIn this episode of &quot;http://letstalkloyalty.com/ (Let&#39;s Talk Loyalty)&quot;, I chat to https://www.linkedin.com/in/olivier-martinet-6832905/ (Olivier Martinet) who has led BP&#39;s loyalty initiatives for over twenty six years. He shares how he approaches the development of digital platforms and loyalty programmes according to the market&#39;s needs, maturity and challenges, with a laser focus on being relevant to consumers. \r\n\nWe discuss the importance of global standards and the need to drive loyalty &quot;beyond points&quot;, leveraging mass personalised programmes that can effectively drive consumer behaviour.\r\n\nThis episode is sponsored by Comarch.\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/olivier-martinet-6832905/ (Olivier Martinet) - Global Retail Customer Insights, Data, Loyalty Programs and European Regional B2C Marketing, BP","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/500c903a-7066-42ac-a9dd-59962487a53a/2953009-1604303232037-78a4bd9e31121.jpg"}