{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdeaf541b-ac68-44d7-92a7-35a804c1ffcb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"350 - Behind The Membership: Makers Momentum Club","description":"Running a membership has its perks, but there\u2019s also the turbulent side of things. \n\nFrom transitioning through different iterations of her business to managing a spike of engagement during the pandemic, Nicola Taylor knows how to brave some turbulence.\n\nIn this episode, she discusses the origins of the Makers Momentum Club and the various challenges she\u2019s faced along the line. Nicola also shares some of her wins and lessons for aspiring membership owners.\n\nEssential Learning Points:\n\nHow members reacted to Nicola\u2019s switch to a membership style business\nWhy more engagement can be a bad thing\nThe interesting effect of the pandemic on the Makers Momentum Club\nWhy an action-driven community inspires more wins\nWhy passion is a major ingredient for starting a membership\nImportant Links & Mentions:\n\nMembership Academy\nMakers Momentum Club\nKey Quotes:\n\n\u201cThe business skills we teach within the membership aren\u2019t specific to makers, they include beginner fundamentals on how to make money from a business, find customers, promote yourself, and the dynamics of being an entrepreneur.\u201d\n\n\u201cYou can really underestimate the impact a bad business model can have on your growth and your life. You end up constantly fighting against things, and making it more difficult than it needs to be.\u201d\n\n\u201cOverwhelm is a big thing for our members because there's a lot of stuff they have to put in place. I don't want the content to become one more overwhelming thing. So finding ways to get them to take action from the content is my goal going forward.\u201d","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/53f31fb8-8b58-4b83-ba78-d273a7c18305/zBrAhxVvn3IkBW5zj_5ZhImf.png"}