{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdf4d7284-e9d3-4390-8b3f-0b36481247e8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Radical Authenticity: The Key to a Stand-Out Authority Marketing Strategy\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/df4d7284-e9d3-4390-8b3f-0b36481247e8\"></iframe>","title":"Radical Authenticity: The Key to a Stand-Out Authority Marketing Strategy","description":"<p>Today we\u2019re going to be talking about a phrase I've been dropping a lot; radical authenticity. What does that mean? Well, let's think about what authenticity means. Authenticity means you're being genuine.</p>\n<p>What makes it so radical is that - especially in the spaces where I work, as a professional B2B person - we don't have a lot of authenticity. We talk about being authentic in such a way that \"authentic\" is almost a trite word among marketing professionals nowadays. That's why I felt like I needed to qualify that it needs to be radical authenticity.</p>\n<p>Show notes: https://defythestatusquo.com/2020/09/18/radical-authenticity-the-key-to-standing-out-online/</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f24a5bf9-0835-4ba4-9a39-6ecd03ca5e24/1923973-1600434964282-941e3257da8cf.jpg"}