{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdf70a5c1-e9c9-4811-aff7-b13801236adc","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"5 Reasons to Use Twitter to Market Your Business\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/df70a5c1-e9c9-4811-aff7-b13801236adc\"></iframe>","title":"5 Reasons to Use Twitter to Market Your Business","description":"Key Takeaways Covered In The Podcast\r\n\r\n \tTwitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide.\r\n \tTwitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter.\r\n \tBots and spammers are no longer able to contribute using Twitter due to new rules on the platform. This creates a better stage for your content.\r\n \tHashtags are used on Twitter to organize conversations. Trending hashtags can be followed by viewers.\r\n \tFollowing, retweeting and commenting on your follower\u2019s updates creates notifications for them. This helps you get the conversation started between you and your audience.\r\n \tDo you have 100 Twitter followers? You could be retweeted by someone with 500 or more followers. This creates a larger audience for you!\r\n \tAlways respond when someone starts a conversation with you. This is critical for keeping the conversation going between you and your audience.\r\n\r\n\r\n\r\nThe one thing you need to remember above all else\u2026 \r\n\r\nSocial media is just as personal as face-to-face contact. Don\u2019t discount social media as being just another tool to learn on a computer screen. Instead, use social media to create relationships with those who you may not have met otherwise. And lean into Twitter, which I firmly believe is the best tool to use to make connections and start conversations.\r\nHighlights You Simply Can\u2019t Miss\r\n\r\n \tReason #1: Twitter is still growing! \u2013 4:34\r\n \tReason #2: Twitter is more than just words \u2013 5:35\r\n \tReason #3: Twitter is a trend-setter \u2013 7:40\r\n \tReason #4: Twitter is the one of the most powerful engagement tools available \u2013 8:39\r\n \tReason #5: You can get in front of a large audience via Twitter! \u2013 11:55\r\n\r\n\r\nWant the full transcript?\r\nClick to Download!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}