{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdf968117-45c5-4b46-beba-990b0abf4472","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Getting the Most Conversions through Paid Advertising with Olivia Lawson\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/df968117-45c5-4b46-beba-990b0abf4472\"></iframe>","title":"Getting the Most Conversions through Paid Advertising with Olivia Lawson","description":"Send us a Text Message.As you're building your marketing strategy, are you incorporating paid advertising? Paid ads offer an opportunity to convert your audience into customers when done right. In today's episode, Google Ads consultant Olivia Lawson joins us to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Listen in as she walks us through the different advertising channels to consider for different cam...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7a6837e6-0bb7-40f0-8339-9fb97f0115c3/br76jogqn1m70mcv32lxqhkgg97d.jpg"}