{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fdfef9ed1-0efd-4148-9bea-3e98c084a7e6","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"51. with OPTIMIZATION | Heidi DeCoux on Outsourcing Smarter, Scaling to 7-Figure Exits, & AI for Entrepreneurs\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/dfef9ed1-0efd-4148-9bea-3e98c084a7e6\"></iframe>","title":"51. with OPTIMIZATION | Heidi DeCoux on Outsourcing Smarter, Scaling to 7-Figure Exits, & AI for Entrepreneurs","description":"<p> <strong>What if scaling your business wasn\u2019t about working harder\u2014but optimizing smarter?</strong></p>\n<p><strong>Heidi DeCoux</strong> has built and sold multiple businesses, including a <strong>7-figure exit</strong>, by mastering <strong>efficiency, outsourcing, and AI-driven systems.</strong> But it wasn\u2019t always easy. From bootstrapping her first business to launching a tech startup, she\u2019s had to rethink how to scale without burnout.</p>\n<p>In this conversation, we dive into <strong>how small optimizations in business and life create massive results</strong>, why outsourcing isn\u2019t a luxury but a growth strategy, and what AI means for the future of entrepreneurship.</p>\n<p>\n<strong>Inside This Episode:</strong></p>\n<p>\u2714\ufe0f How <strong>a housekeeper at 25</strong> changed Heidi\u2019s entire business mindset<br>\u2714\ufe0f The <strong>biggest outsourcing mistake</strong> entrepreneurs make (and how to avoid it)<br>\u2714\ufe0f How her new AI-powered tool, <strong>Cashflowy.ai</strong>, is eliminating the need for bookkeepers<br>\u2714\ufe0f The <strong>mental shift</strong> from solopreneur to tech founder<br>\u2714\ufe0f Why getting in the <em>right</em> rooms changes how big you think</p>\n<p><br></p>\n<p><strong>Connect with Heidi:</strong></p>\n<p>Checkout <a href=\"https://cashflowy.ai/\" target=\"_blank\" rel=\"noopener noreferer\">Cashflowy.ai and get on the waitlist!</a></p>\n<p><a href=\"https://www.heididecoux.com/\" target=\"_blank\" rel=\"noopener noreferer\">heididecoux.com/</a></p>\n<p><a href=\"https://www.linkedin.com/in/heididecoux/\" target=\"_blank\" rel=\"noopener noreferer\">Linkedin</a></p>\n<p><a href=\"https://www.instagram.com/heididecoux?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" target=\"_blank\" rel=\"noopener noreferer\">Instagram</a></p>\n<p><br></p>\n<p><strong>Connect with Teresa:</strong></p>\n<p><a href=\"https://www.instagram.com/teresaajean/\">@teresaajean\u2060</a> | <a href=\"https://www.instagram.com/becomingobsessedpod/\">\u2060@becomingobsessedpod\u2060</a><strong></strong></p>\n<p><a href=\"https://teresaajean.com/\">\u2060<strong>Be the first to know about IRL Parties, opportunities to PLAY and MORE!</strong></a></p>\n<p><br></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/53e7aadd-f4d9-4b2d-b03e-a6923828f9a0/38263841-1738365488748-2007501eafae4.jpg"}