{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe04704b1-e49b-4f18-bb4f-6ec019f57034","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"327 - How to Choose the Right Topic for Your Membership\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e04704b1-e49b-4f18-bb4f-6ec019f57034\"></iframe>","title":"327 - How to Choose the Right Topic for Your Membership","description":"If you\u2019re thinking about starting a membership site, the very first decision you need to make is what it\u2019s about.\n\nYour choice of topic is fundamental to your success. A good choice is a strong foundation. A poor choice will lead to an uphill battle you really don\u2019t want to tackle.\n\nBut how do you make the right choice? \n\nTune in to this episode to hear the crucial elements that make a good membership topic idea. We cover why you need some expertise and what to do if you aren\u2019t an expert. We also discuss why you should pick an evergreen topic if you want to be in this for the long haul, and much more!\n\nEssential Learning Points:   \n\nWhy your choice of topic is essential \nWhy you should chasing avoid any fads    \nThe importance of picking a topic you have some expertise in\nHow to pick a topic that\u2019s evergreen\nWhy you need to love your topic\nWhat to do if your membership idea doesn\u2019t tick all the boxes","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/53f31fb8-8b58-4b83-ba78-d273a7c18305/zBrAhxVvn3IkBW5zj_5ZhImf.png"}