{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe1140796-e7b6-4cd1-a154-e9e30b9cff54","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#8. B2B branding: how it\u2019s different, and what you can do to be #1 in your B2B market\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e1140796-e7b6-4cd1-a154-e9e30b9cff54\"></iframe>","title":"#8. B2B branding: how it\u2019s different, and what you can do to be #1 in your B2B market","description":"Season 1: 'The Branding Series' / Episode # 8\r\n\r\n'B2B Branding' Is A Bit Different From Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing.\r\n\r\nGuest Bios:\r\n\r\nNeil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.\r\n\r\nDr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).\r\n\r\nVictoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au)\r\n\r\nRachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)\r\n\r\nWhat to listen out for:\r\n\r\n2.00\tThe story of IDA Ireland 'Right Place, Right Time' B2B branding campaign\r\n\r\n8.29 \tThe importance of emotion in B2B marketing\r\n\r\n9.20\tThe example of Xero, 'beautiful business'.\r\n\r\n12.23\tHow to segment the SME market when you're selling B2B\r\n\r\n13.26\tThe 'trust barrier' is actually higher for B2B than for B2C\r\n\r\n21.31\tWhat is 'insight generation'\r\n\r\n23.48\tThe role of courage in effective B2B branding\r\n\r\n26.39\tRecurring segment - NERD SUPER POWER\r\n\r\n29.56\tThe long-term value of networking for B2B brands\r\n\r\n34.59\tRecurring segment - NERD UNDER PRESSURE\r\n\r\nResources and links:\r\n\r\nIDA Ireland campaign https://wearesculpt.com/blog/b2b-social-media-campaigns/\r\n\r\n'Cross the Chasm' by Geoffrey Moore. https://en.wikipedia.org/wiki/Crossing_the_Chasm\r\n\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}