{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe11e9f7c-4c2d-40fc-bbda-7598eab57f05","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Spotlight Series | First-Rate, First-Party Data Strategies With NetElixir CEO Udayan Bose","description":"As NetElixir CEO and Founder Udayan Bose says, Chief Marketing Officers and e-commerce marketing teams have been running on a treadmill at 10 mph since the pandemic began. And, now just when they don't need another wrench thrown into things, iOS updates have eliminated third-party cookies, turning up the heat and forcing them to come up with new ways to attract customers.\n\nIn fact, according to a NetElixir study, 80% of the brands and retailers they surveyed were so busy trying to stay on top of day-to-day work that they haven\u2019t even started to think about how to restructure their campaigns for the cookie-less world.\n\nIn this podcast, Anne Mezzenga and Udayan Bose discuss how NetElixir is helping brands and retailers develop solid first-party data collection strategies that leverage NetElixir's proprietary platform. \n\nBose shares how the NetElixir platform takes a different approach, using machine learning to identify, with 65% confidence, customers who will return to your site 2-3 times after their first purchase, and how to create a digital marketing strategy to reach them from the start.\n\nHead to NetElixir.com for more information, and if you\u2019re a brand or retailer in that 80% and in need of some fast help, you won\u2019t want to miss NetElixir's FREE Connect The Dots conference on June 10, 2021. \n\nSign up here: https://www.netelixir.com/events/connecting-the-dots-driving-change-through-innovation/?utm_source=website&utm_medium=omnitalk&utm_content=ctd&utm_campaign=CTD_06_2021\n\n*Sponsored Content*","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/6cffd32b-7628-4263-a827-bade61452258/artworks-iecqzoo6hkcq4lrb-ocsepa-t3000x3000.jpg"}