{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe18ec5ce-b9da-4374-8e77-3568a74ff664","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"304 - Ignore This Terrible Advice About Your Membership Business\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e18ec5ce-b9da-4374-8e77-3568a74ff664\"></iframe>","title":"304 - Ignore This Terrible Advice About Your Membership Business","description":"There\u2019s a lot of advice out there about memberships, some of it good, some of it downright awful! If you\u2019re not sure who to listen to or you\u2019re worried you\u2019ve made a mistake about starting a membership, don\u2019t miss this episode. \n\nIn this episode, we break down the five top pieces of bad (and damaging) advice we\u2019ve seen about running a membership. \n\nWe take you through competition in the membership world, whether you really need scarcity to sell and if memberships are as dead as people claim. *Spoiler* they\u2019re not!\n\nEssential Learning Points:\n\n*How to recognize bad membership advice\n*Why the membership model is NOT dying out \n*Why healthy competition is good \n*The problem with using scarcity to sell \n*Why a closed-door membership does not mean less work","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/53f31fb8-8b58-4b83-ba78-d273a7c18305/zBrAhxVvn3IkBW5zj_5ZhImf.png"}