{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe2647f0a-2a33-4ef0-9d27-25ac04761e7e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"212 | The DIY Guide To PR, Christina Daves","description":"Christina Daves, the DIY (Do-It-Yourself) PR strategist joins us to share a ton of tips and pointers that can help with public relations and getting free publicity for your business.\n\nHaving no resources for advertising or hiring a PR firm, Christina taught herself everything she could about generating her own publicity. She has appeared in over 1000 local and national media outlets and has a regular segment on Good Morning Washington. Christina, together with her clients, reached over 873 million views and generated over 8 figures in sales from free publicity in one year.\n\nWell known for her best-selling book, PR for Anyone\u2122 - 100+ Affordable Ways to Easily Create Buzz for Your Business, Christina has a new book called The DIY Guide to Free Publicity.\n\nI\u2019m thrilled to have Christina share her wisdom with you because I learned so much from her and I'm sure you will too!\n\nListen and Discover\n\n> The biggest misconception about PR and which pitfalls you can avoid.\n> How to become a valuable asset for media outlets.\n> Some of the traps or mistakes that people make when they're trying to pitch ideas.\n> Specific steps you can take to become PR famous.\n> How to move the needle and help get free publicity on your own.\n> And much more...\n\nDiscover more at https://www.ianaltman.com/same-side-selling-podcast/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/34d2296c-96f1-486c-8a46-fd9989a64e09/artworks-000600088208-luswdj-t3000x3000.jpg"}