{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe26d3af5-641c-4dd8-92e8-d19f9b866f1d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e26d3af5-641c-4dd8-92e8-d19f9b866f1d\"></iframe>","title":"#513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition","description":"This episode is available in audio as a podcast and in video format on https://letstalkloyalty.com/loyalty-tv/ (Loyalty TV). \r\n\nToday we learn the latest loyalty and lifestyle propositions from the https://www.cathaypacific.com/cx/en_AE/about-us.html (Cathay Pacific Group), with https://www.linkedin.com/in/paulsmitton/ (Paul Smitton) joining us once again from Hong Kong.\r\n\nListen to learn how the positioning and proposition for the membership program from Cathay Pacific has evolved, and the role of https://www.cathaypacific.com/cx/en_HK/membership/asia-miles.html (Asia Miles) now as its currency (rather than its programme name).\r\n\nPaul also shares some insights into some of the airline\u2019s most recent developments in the Chinese market.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/paulsmitton/ (Paul Smitton\u2060)\r\n\n2) https://www.cathaypacific.com/cx/en_AE/about-us.html (Cathay Pacific Group)\r\n\n3) https://www.cathaypacific.com/cx/en_HK/membership/asia-miles.html (Asia Miles)\r\n\n4) https://letstalkloyalty.com/videos/cathay-pacific-airways-updates-its-loyalty-positioning-and-proposition/ (Watch the full interview episode at www.Loyalty.TV)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2877590d-c0c1-4230-bd97-548281f1247e/2953009-1710952598687-3a7e3ff30b48f.jpg"}