{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe2bae2ed-6612-4d40-bcd1-c4e334a837ff","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Find The Emotional Hook \u2013 The Key To Marketing","description":"In this episode John and Kelly talk about how important it is in marketing to identify the emotional hook with your customers. This is absolutely the most important thing you must do in marketing. Everything flows from there. Kelly talks about recently getting a big client. She discusses the emotional hook that landed the whale. John then talks about the emotional hook with regards to Think it Be it. He first asked people if they are a high achiever. This positions the customer for what\u2019s to follow. Then he explains that most people are playing the game of life at 10% \u2013 20% of their potential. For someone that has self identified as a high achiever, that\u2019s a big problem. That\u2019s the emotional hook. And this illustrates something else is important. Really understanding your target customer. Kelly was able to influence her new client by being blunt and asking questions rather than doing a lot of talking. And from those questions, she fed the new client the emotional hook. As John and Kelly wrap up this episode, John talks about how to make this idea of focusing on the emotional hook with customers using the TIBI 12 minute day technique.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/662d5422-561a-48a2-9bf0-d9da727631fa/zHNsrTgxcJXv8eLgDYnotV2T.png"}