{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe368c5ce-15c5-4640-b2b2-341d6d4f21f1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#14. How to validate your product idea, & avoid creating a \u2018money pit\u2019 that destroys your life!\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e368c5ce-15c5-4640-b2b2-341d6d4f21f1\"></iframe>","title":"#14. How to validate your product idea, & avoid creating a \u2018money pit\u2019 that destroys your life!","description":"Season 2: 'Product development', Episode 2\r\n\r\nA good business idea or new product/service is just the start. In this episode Product Design experts and leading entrepreneurs reveal how to validate your idea - and avoid problems.\r\n\r\nGuest Bios:\r\n\r\nRoss Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).\r\n\r\nCarrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)\r\n\r\nMina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber.\r\n\r\nSven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)\r\n\r\nDr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).\r\n\r\nWhat to listen out for:\r\n\r\n1.55         The story of the E.T video game product fail\r\n\r\n10.45\tDefinition of product validation\r\n\r\n13.01\tThe three lenses of validation: usability, desirability, feasibility\r\n\r\n16.42\tMinimum marketable product (MMP) vs Minimum viable product (MVP)\r\n\r\n19.12\tThe principle of 'inclusive design'\r\n\r\n22.37\tHow to validate a product idea just using Facebook ads\r\n\r\n25.59\tThe 'f*ck yeah' approach to product validation\r\n\r\n30.32\tFEATURE STORY: Sleepphones product validation and ideation\r\n\r\n42.52\tNERD UNDER PRESSURE - regular segment with Mina Radhakrishnan\r\n\r\nResources and links:\r\n\r\n1. E.T video game story https://www.npr.org/2017/05/31/530235165/total-failure-the-worlds-worst-video-game\r\n2. https://en.wikipedia.org/wiki/E.T._the_Extra-Terrestrial_(video_game)\r\n3. Minimum viable product (MVP) https://en.wikipedia.org/wiki/Minimum_viable_product\r\n4. The Lean Start Up book http://theleanstartup.com/principles\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}