{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe43c2c50-e93b-44c1-8f59-db5ef37f4eb6","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#243: How Can Loyalty Marketers Support Sustainability Goals?\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e43c2c50-e93b-44c1-8f59-db5ef37f4eb6\"></iframe>","title":"#243: How Can Loyalty Marketers Support Sustainability Goals?","description":"Sustainability is both an urgent and an important focus for businesses, and one that loyalty marketers can play an important role in supporting. But how?\r\n\nIn today's podcast, we're joined by https://www.linkedin.com/in/isobel-finlayson-65387152/#experience (Isobel Finlayson), Sustainability Lead for https://www.mando-connect.co.uk/ (Mando Connect) to share their ideas, insights, research and suggestions on practical ways that loyalty marketers can help. \r\n\nWe showcase some examples of global best practice in sustainability led by loyalty professionals, with examples in both retail and aviation, and we discuss eight specific tactics you can consider implementing to leverage the power of your loyalty programme to address this critical concern for both consumer and companies alike.  \r\n\nShow Notes:\r\n\n\n https://www.mando-connect.co.uk/ (Mando Connects)\r\n\n https://www.linkedin.com/in/isobel-finlayson-65387152/#experience (Isobel Finlayson)\r\n\n  https://www.mando-connect.co.uk/what-the-british-want-from-loyalty-programmes-3/ (Mando Connect\u2019s White Paper Download)\r\n\n  https://thewisemarketer.com/loyalty-strategy/consumers-think-loyalty-programmes-need-to-do-more-in-sustainability/ (Sustainability article and exclusive research for The Wise Marketer)\r\n\n  https://ecologi.com/mando (Mando Connect\u2019s Million Tree Pledge)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/fbed395a-3ce3-442e-bef8-f5080b71cc9a/2953009-1656411495793-faaccdf44522c.jpg"}