{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe440519c-e7cb-4b83-b016-d2822f2150b9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e440519c-e7cb-4b83-b016-d2822f2150b9\"></iframe>","title":"SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol","description":"On this edition of the Sleeping Barber podcast, we have the pleasure of hosting Carol Shmygol. She joins us to share her knowledge and experience gained over 35 years in marketing, working across agency and client roles. Our conversation covers a range of thought-provoking topics, such as marketing fundamentals' relevance, culture's impact on brand building, and the value of marketing research. So, relax and enjoy this insightful episode!\n_______________\nOur Guest\nFollow Carol Shmygol: https://www.linkedin.com/in/carolshmygol/\n____________\nThe Sleeping Barber Podcast:\nFollow our updates here: \u2060https://www.linkedin.com/company/sleeping-barber/\u2060\nGet in touch with our hosts:\nMarc Binkley: \u2060https://www.linkedin.com/in/marcbinkley/\u2060\nVassilis Douros: \u2060https://www.linkedin.com/in/vassilisdouros/\n____________\nTimestamps\n\n 0:45 - Intro to Carol Shmygol\u00a0\n 3:06 - The draw of marketing\u00a0\n 4:40 - Starting out in a male-dominant industry\n 7:04 - Advice Carol would give to her younger self\n 9:32 - Why its important to love what you do\n 11:52 - Do trends like TikTok and ChatGPT matter?\n 15:13 - A more beautiful question\n 17:55 - The battle between digital and traditional\u00a0\n  21:30 - Learning the fundamentals of marketing\n  26:20 - How culture can be a catalyst for brand building\n  31:26 - Educating an executive team about brand building\u00a0\n  33:49 - Why briefs are so important and the keys to writing a good one\u00a0\n  40:23 - Brand side or agency side - ideas and advice\n  42:54 - Managing the demands between short term results and long term impact\n  47:05 - The importance of the right research\n  48:38 - Should you react to competitors or ignore them?\u00a0\n  52:22 - Is advertising a strong or a weak force?\u00a0\n  55:44 - Building relationships to extend the CMO lifespan\n  58:43 - Expanding your business language & acumen\n  1:02:40 - Post-pod discussion with V and Marc\n\n____________\nWhere to listen\nApple Podcasts: \u2060 https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324?i=1000605496685\nSpotify: \u2060 https://spotify.link/cmykzT8Aoyb\nGoogle Podcasts: \u2060 https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw/episode/YjM3ZDYzOWUtNDU3OC00NDgyLTllODAtZjM0MTA1MzEwNjg1?sa=X&ved=0CAQQ8qgGahcKEwiApozvuvH9AhUAAAAAHQAAAAAQAg\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/fdfb1140-dafd-4187-aaf0-2d7eca724e90/21697713-1679544990024-eb39797090db4.jpg"}