{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe4795b48-108e-4b14-9988-9c123f2927aa","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#249: UAE Telecoms Giant \"Etisalat\" Leverages Customer Loyalty for Growth\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e4795b48-108e-4b14-9988-9c123f2927aa\"></iframe>","title":"#249: UAE Telecoms Giant \"Etisalat\" Leverages Customer Loyalty for Growth","description":"In today\u2019s hyper-competitive environment, telecommunications companies around the world are increasingly looking to customer loyalty mechanics to grow and succeed. \r\n\nhttps://www.etisalat.ae/en/index.jsp (Etisalat), headquartered in the UAE is the most valuable brand across all consumer categories in the Middle East and Africa, with a market valuation of over $41b.\r\n\nThe Group recently rebranded to https://eand.com/en/etisalat-uae.jsp (eand) as part of its strategy for constant evolution and innovation, which includes a long and impressive history of developing propositions focused on driving customer loyalty.\r\n\nIn today's podcast, Let's Talk Loyalty is joined by https://www.linkedin.com/in/antonioricciardi/ (Antonio Ricciardi), SVP Consumer Intelligence and Engagement at Etisalat by eand, who's responsible for leading their https://www.etisalat.ae/en/c/mobile/smiles.jsp (Smiles Program), and he shares their learnings as they evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/antonioricciardi/ (Antonio Ricciardi) SVP Consumer Intelligence and Engagement at eand\r\n\n2) https://www.etisalat.ae/en/index.jsp (Etisalat by eand)\r\n\n3) https://eand.com/en/etisalat-uae.jsp (eand)\r\n\n4) https://www.etisalat.ae/en/c/mobile/smiles.jsp (Smiles Program)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/e867d11e-f83f-439c-a653-eae93793ee02/2953009-1657186326581-de53e30fa6711.jpg"}