{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe483a91c-dc4a-46d0-82f6-e4ac4740aeda","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#326: South Africa\u2019s Most Used Loyalty Programme, Clicks ClubCard Raises the Loyalty Game - Hosted by Amanda Cromhout\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e483a91c-dc4a-46d0-82f6-e4ac4740aeda\"></iframe>","title":"#326: South Africa\u2019s Most Used Loyalty Programme, Clicks ClubCard Raises the Loyalty Game - Hosted by Amanda Cromhout","description":"https://www.linkedin.com/in/melanie-van-rooy-78890878/ (Dr Melanie van Rooy) is Head of Marketing at https://clicks.co.za/ (Clicks), South Africa\u2019s leading pharmaceutical retailer.  \r\n\nIts loyalty programme is https://clicks.co.za/clubCardPage (Clicks ClubCard) and is the oldest retail loyalty programme in South Africa.  \r\n\nNot only is it 27 years old, but Clicks ClubCard is for the 4th time, the most used loyalty programme by South Africans, according to the Truth and BrandMapp annual Loyalty Whitepaper.\r\n\nDr Melanie talks through Clicks ClubCard\u2019s heritage and how it remains relevant with a focus on simplicity, value, and convenience.  \r\n\nThe loyalty KPIs are impressive versus global standards.  \r\n\nThis is a solid case study of a loyalty programme delivered exceptionally well and remaining relevant over the test of time.\r\n\nHosted by Amanda Cromhout.\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/melanie-van-rooy-78890878/ (Dr Melanie van Rooy)\r\n\n2) https://clicks.co.za/ (Clicks)\r\n\n3) https://clicks.co.za/clubCardPage (Clicks ClubCard)\r\n\n4) https://leaflet.clicks.co.za/clicks/live/-clicks-clubcard-issue-11-2022pdf/?page=1 (Clicks ClubCard Magazine)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/99cdad9f-7c67-418a-ba93-21955294be94/2953009-1672689329954-668ce261d45c1.jpg"}