{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe4bfd34d-e968-4a42-a2cd-88a2472f598b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"How to use your copywriting to connect with your audience","description":"This week we have a very exciting interview with the lovely Kira Hug, who is the co-founder of The Copywriter Club and the co-host of The Copywriter Club Podcast! We are going to be talking all about copywriting, particularly focusing on how to get the balance between the right kind of copywriting whilst still being authentic.\r\n\r\nKey Takeaways Covered In The Podcast\r\n\u2022\tFinding your voice/identity. Look at your brand \u2013 Personality, Values and Advantage. \r\n\u2022\tBe honest about your personality, embrace your quirks!\r\n\u2022\tYour values (What you care about, what you fight for/against, what you stand for) will reflect in your messaging.\r\n\u2022\tThink about your advantage, what is your superpower? Everyone has one, so you need to identify yours!\r\n\u2022\tCheck out what your competitors are doing \u2013 Understand how you fit into the space.\r\n\u2022\tStand out from the crowd by talking about your quirks, they are what makes you, you!\r\n\u2022\tBeing honest will help to build trust in your community and with your audience, as well as building rapport. \r\n\u2022\tYou don\u2019t have to be perfect, to be successful.\r\n\u2022\tPeople connect with you for lots of different reasons \u2013 give them different sides of you to relate to.\r\n\u2022\tTell a story using chatty language in your emails \u2013 this can be the first paragraph or two to show a little bit of who you are and build that connection.\r\n\u2022\tOversharing \u2013 there is a fine line! Decide what is important to you and if it is important for people to know more? Set those boundaries for yourself.\r\n\u2022\tAim to build a community of people who do want to know more about you.\r\n\u2022\tMake sure you send a mixture of emails talking about you and about your audience and their problems.\r\n\u2022\tIt is important to put yourself out there and let people know more about you because your audience needs to identify with you. You are allowing them to see what they want in their life, in you.\r\n\u2022\tYour audience get to know your brand personality through you sharing more of who you are, and they can then relate to your brand on a deeper level.\r\n\u2022\tEvery time you share something, it should feel a little uncomfortable!\r\n\u2022\tCheck in with your customers/clients \u2013 have a conversation while providing some value. \r\n\u2022\tIt is important to know where you are in your sale cycle to see how much personality you should share. \r\n\u2022\tShow your customers/clients that you can relate to them and you do understand.\r\n\u2022\tUse your first sentence to really grab your reader\u2019s attention \u2013 this could be a piece of who you are or something they can relate to.\r\n\u2022\tSigning off your emails \u2013 Best opportunity to showcase your personality. Keep it fresh and fun!\r\n\u2022\tAdd your friends to your email list to keep that friendly tone.\r\n\u2022\tYour copywriting is one of the most important parts of your marketing, if you don\u2019t have the skills, invest in a copywriter!\r\n\u2022\tThere are lots of different levels of copywriters out there, with different skill levels and price points.\r\nThe one thing you need to remember above all else\u2026\r\nAuthenticity is key. Many of us are in crowded markets, so our personality is the only thing that can really stand out. If you are putting yourself out there and being authentic, you are going to attract people that you like, and they like you! Remember, if someone doesn\u2019t like you, that\u2019s cool, there are plenty of other products and services they can go and buy instead! \r\nHighlights You Simply Can\u2019t Miss\r\n\u2022\tAn Introduction to Kira Hug \u2013 3:40\r\n\u2022\tBeing Authentic \u2013 9:03\r\n\u2022\tEmbracing your quirks \u2013 14:02\r\n\u2022\tThe \u201cPerfect\u201d online space \u2013 16:32\r\n\u2022\tConnecting with your audience via copywriting \u2013 19:25\r\n\u2022\tOversharing! \u2013 23:33\r\n\u2022\tPutting yourself out there \u2013 26:26\r\n\u2022\tHow to get started with sharing more! \u2013 32:20\r\n\u2022\tConverting your customers \u2013 40:08\r\n\u2022\tUsing a copywriter for your content \u2013 50:50","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}