{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe4d82c04-1686-4361-86ef-f5fb048bbb41","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Top Reasons Why People Join a Membership Site\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e4d82c04-1686-4361-86ef-f5fb048bbb41\"></iframe>","title":"Top Reasons Why People Join a Membership Site","description":"The reasons people have for joining your membership are as varied as the makeup of your membership. Ask 10 members why they joined your membership and you\u2019re likely to get 8, 9, or 10 different answers.\n\nBut there are some reasons that are more common \u2013 eight of them, in fact.\n\nIn this episode, I break down the eight top reasons people join membership sites, why it\u2019s important to know them, and how you can use this information to create more sustainable growth in your membership.\n\nEssential Learning Points:\n\n*The eight most common reasons people join memberships\n*Why some members are going to stick around longer than others\n*How you can use data about your members\u2019 motivations to grow your membership","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f0ba8a7d-ff75-4ff2-87c9-c7f394216a43/mg-podcast-artwork-new.jpg"}