{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fe5c7cfc6-1a13-4b04-bc28-e6b0ffb46878","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#7. Brand loyalty: how to turn \u2018customers\u2019 into raving \u2018fans\u2019 who grow the business for you!\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/e5c7cfc6-1a13-4b04-bc28-e6b0ffb46878\"></iframe>","title":"#7. Brand loyalty: how to turn \u2018customers\u2019 into raving \u2018fans\u2019 who grow the business for you!","description":"Season 1: 'The Branding Series' / Episode # 7\r\n\r\nGrowing Your Brand Loyalty Is Essential For More Sales Per Customer, And For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing.\r\nGuest Bios:\r\n\r\nDr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).\r\n\r\nPic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic\u2019s Peanut Butter (https://www.picspeanutbutter.com/)\r\n\r\nVictoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au)\r\n\r\nRachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)\r\n\r\nWhat to listen out for:\r\n\r\n1.14 \t\tWIN a t-shirt! Enter the Nerds of Business t shirt competition to celebrate 10,000 podcast downloads here https://nerdsofbusiness.com/contact/\r\n\r\n2.53 \tHarley Davidson goes to India brand story\r\n\r\n5.02 \tBenign cults and the power of brand loyalty\r\n\r\n8.56\tThe steps customers have to go through before they can become 'brand loyal'\r\n\r\n10.31\tThe role 'customer delight' plays in brand loyalty\r\n\r\n11.19 Brand advocacy and how it relates to loyalty\r\n\r\n14.43\tNERD-O-METER regular segment\r\n\r\n22.08\tThe importance of database management for brand loyalty\r\n\r\n27.05\tHow brand loyalty works for tech, Saas, and online models\r\n\r\n34.46\tNERD UNDER PRESSURE - regular segment\r\n\r\nResources and links:\r\n\r\n1.Harley Davidson brand expands to India in 2009 https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/\r\n\r\n2.Benign cults https://cultbranding.com/ceo/benign-cults-vs-negative-cults/\r\n\r\n3.Heyyou app for cafes https://heyyou.com.au/\r\n\r\n4.What is a 'Saas' business model? https://www.profitwell.com/blog/saas-business-model\r\n\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}